Posts Tagged ‘Exact Distribution’
Although multi-channel marketing is the trend today is not a new concept. Multi-channel rooted in the concept of “media mix” old school that says we are basically buying at different times, again achieved in different ways and that the program most effective marketing is a combination of media to target audiences. This theory, which uses effective ways to help the sales organization is top of mind if the buyer is prepared to make a purchase decision.
What is a marketing channel?
A marketing channel is essentially a management tool that helps make a series of activities or practices that move goods and possession of goods from the point of production to the point of consumption. Existing channels and link consumers and customers, and serve. To maintain above-average profits, this channel operates as a client of the construction of value activities.
Channel marketing strategy
The company is a marketing strategy to get the exact distribution channel through a special training for a profit. Important channel for manufacturers of products in general, at large distances from potential consumers. Read the rest of this entry »
